12 May 2015

Getting your brand right



What you need to do in a digitally evolving environment. We have some tips on what you can do. Here are our top five handy insights from us at YUMYUM.


Enguage your audience with exciting visuals

People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day. Source: Venture Beat


Choosing the right font and colour is essential

Colour increases brand recognition by up to 80%. Source: Colorcom, University of Loyola, Maryland study. For the past 50 years Helvetica has dominated design. Love it or Leave it. Source: The Guardian


Never be afraid of white space

When designing, white space increases the perception of information by 20%. Source: Human Factors


Stick to your brand rules

Only 84% of the world’s top 25 brands provide brand guidelines on their website. Source: WebDAM Study


And finally don’t forget…

Building trust in your brand is essential.

54% of people don’t trust brands. Source: Havas Media


Getting your brand right