Abbey Legal are leading providers of legal expenses insurance products and they were looking to create a marketing campaign that encapsulates the essance of the Abbey Legal brand. Our solution was to create a series of campaign images the re-enforces the brand strapline 'A Partner you Can Trust' but were not the run-of-the-mill insurance images. We developed a series of dancer images that showed the total trust a partnership needs to work, this was enforced with some images having technical and complicated lifts. The campaign ran successfully over a year and the images we used on all forward facing materials these are still in use as Abbey legal's main brand images.
Items included: Campaign visuals, digital & print adverts, exhibition, large format displays & website.