FaceTime is the marketing body for the multi-billion pound live events industry, set up to help customers harness the power of live events to drive sales, enhance customer relationships and deliver customer insight. FaceTime approached us to provide an update to their existing brand identity and guides. We provided a refresh to their brand along with guidelines, our main aim was to present a visual tone that can communicate with FaceTimes' customers in a relaxed, fun and engaging way. The FaceTime Tone of Voice should reflect this whilst maintaining the core values of the AEO of being professional, informative, honest and straight talking. We developed two sets of guides, the first playful with bold colours, icons and speech icons to highlight copy. The second more corporate, with photography and speech icons to highlight copy. All devleoped as templates to allow FaceTime to use in-house
Items developed: brand identity update with guidelines, guides and templates.